Looking for a way to enhance the curb appeal of their products — and a way to elegantly present over 800 SKU’s of B2B packaging products — Enjay hired Teakie for Digital Publishing solutions.
With the evolution of the marketing landscape and growth of e-commerce platforms such as Amazon, products typically available only in wholesale quantities were becoming more widely available, making it imperative for Enjay to increase its visual appeal and brand to consumers in order to be able to expand their sales channels at a point in time.
As a market leader, B2B businesses like Enjay are typically driven by strong wholesaler-buyer relationships. As such, marketing efforts are often focused on traditional methods, including attenting industry tradeshows, growing their salesforce, and competitive wholesale pricing.
This presented an opportunity for Enjay to distinguish themselves from their competitors, differentiating themselves by embracing contemporary trends in the food and baking industries.
Often, products in this space are lackluster with basic, outdated images. With the evolution of aesthetic made possible by platforms like Instagram, we felt it was important to update Enjay’s photography to present their products in contemporary, strategic, and sales-focused way.
By looking at their marketing from a new perspective, they also recognized the need for enhanced visual appeal to attract new customers and increase their brand recognition across the US and Canada.
The main objectives for the company’s Digital Publishing project were:
- New marketing materials: Enjay knew they needed new marketing materials — namely, a catalogue, sell sheets, and a tri-fold brochure.
- Enhanced showcasing: The company was seeking a better way to showcase their products and support their sales efforts, including better photography, informational organization, and design.
- Tradeshow assets: Tradeshows and baking expos are a key part of Enjay’s marketing efforts, and their branded marketing materials needed to display their capabilities and catch people’s attention.
- Differentiation: Within the B2B industry, products often compete based on price and client relationships. We wanted to position Enjay above the rest by not only enhancing their branded materials, but by demonstrating their dedication to excellence and superior quality products.