- Strategic positioning in the Canadian multi-family office and wealth management sector
- Completely custom brand identity and website design to support thought leadership and business development objectives
- Redefined mission statement, company values, approach and service offering to better represent the firm and it’s team members
- New business documentation, systems and templates for enhanced communications and internal efficiency
- Activation of network through social media platforms such as LinkedIn and email
- Enhanced client experience to reinforce the team’s sincere approach
- Email open rates over 50%
- Click-through rates over 20%
- Activated LinkedIn company page
- Thousands of impressions through organic reach
- Happy clients, proud partners, and a connected community
- Digital 360
- Strategy and Positioning
- Brand Identity and Toolkit
- Brand and Website Copywriting
- Custom Website Design and Development
- Marketing Strategy
- Client Experience
- Digital Publishing
- Luxury Stationery
- Digital Brand Management
- Creative Producer: Dayna Elizabeth Hajaly, Teakie.com, Montreal, Quebec
- Brand Identity: Alex Cottles, The Routine Creative, Dallas, Texas
- Copywriting: Carlene Kurdziel, Montreal, Quebec
- Translation: Ubiqus, Montreal, Quebec
- Website Development: Hambly Freeman, Devon, England
- Print Production: Quadriscan, Montreal, Quebec
- Photography: Dariane Sanche, Montreal, Quebec
![ALT-WEBSITE-01](https://teakie.com/wp-content/uploads/2020/10/ALT-WEBSITE-01-scaled.jpg)
Altium Wealth Architecture is a Montreal-based multi-family office helping individuals, families, and foundations protect their wealth — and their legacy — for generations to come. Unaffiliated with any bank, financial institution, or product, Altium provides investment management and family office services, as well as an in-house operational platform, allowing them to deliver quality solutions for their clients in a convenient, efficient manner.
After having been acquired by management in 2015, Altium experienced rapid growth and transformation under the helm of the new President and CEO and the team. In 2019 — recognizing the need for a strong online presence, powerful technology, and modern tools — it was clear that this transformation called for a complete branding and digital overhaul.
Recognizing the need for a redefined digital experience and brand identity that better represented who they are both internally and to clients, partners, and prospects, the team approached Teakie to complete a Digital 360.
![ALT-AFTER-WEBSITE](https://teakie.com/wp-content/uploads/2020/10/ALT-AFTER-WEBSITE-scaled.jpg)
![ALT-AFTER-WEBSITE-02](https://teakie.com/wp-content/uploads/2020/10/ALT-AFTER-WEBSITE-02-scaled.jpg)
Taking the firm’s unique approach into consideration throughout our time together, we created a digital platform that is aesthetically pleasing, highly functional, and practical for both the business and its clients.
We provided a comprehensive solution by taking a deep dive into their business, operations, and strategy to determine an action plan, executed with the collaboration of a global team of talented professionals.
With the foresight to recognize the value of a comprehensive digital strategy, platform, and infrastructure, the firm was able to quickly adopt a modern approach, equipped with the tools and technology and an enhanced brand experience.
Altium’s palette was developed using warm, neutral, earthy colors inspired by nature.
![ALT-Color-1](https://teakie.com/wp-content/uploads/2020/10/ALT-Color-1.jpg)
![ALT-Color-2](https://teakie.com/wp-content/uploads/2020/10/ALT-Color-2.jpg)
![ALT-Color-3](https://teakie.com/wp-content/uploads/2020/10/ALT-Color-3.jpg)
![ALT-Color-4](https://teakie.com/wp-content/uploads/2020/10/ALT-Color-4.jpg)
The type system reflects the decision to implement a professional, sophisticated and easy to use visual system for the firm.
![ALT-Typography-1](https://teakie.com/wp-content/uploads/2020/10/ALT-Typography-1.jpg)
![ALT-Typography-2](https://teakie.com/wp-content/uploads/2020/10/ALT-Typography-2.jpg)
![_#5-Bureau-Altium](https://teakie.com/wp-content/uploads/2020/10/5-Bureau-Altium.jpg)
![_#1-Bureau-Altium-web](https://teakie.com/wp-content/uploads/2020/10/1-Bureau-Altium-web.jpg)
Icons were custom designed to complement the firm’s visual identity in a unique, symbolic and memorable way.
![ALT-Icon-1](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-1.jpg)
![ALT-Icon-2](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-2.jpg)
![ALT-Icon-3](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-3.jpg)
![ALT-Icon-7](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-7.jpg)
![ALT-Icon-8](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-8.jpg)
![ALT-Icon-9](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-9.jpg)
![ALT-Icon-10](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-10.jpg)
![ALT-Icon-11](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-11.jpg)
![ALT-Icon-5](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-5.jpg)
![ALT-Icon-4](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-4.jpg)
![ALT-Icon-6](https://teakie.com/wp-content/uploads/2020/10/ALT-Icon-6.jpg)
Altium’s mission is to take care of their clients, and protect their wealth for generations to come. This video was developed for their website and represents their mission through nature, a common visual theme for the brand.